Background

With a presence in Malaysia, Singapore, and Taiwan, and an established hairdressing academy, this salon group has over 10 years of industry experience. Despite its offline success, the brand’s digital footprint was minimal, resulting in missed opportunities to attract younger customers, promote its educational offerings, and grow visibility in new markets.

The goal was to upgrade its digital presence through a search-optimised website that could speak to both salon clients and academy students, and unlock sustainable growth in all three regions.

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Solution

NiHow Global delivered a comprehensive transformation focused on brand repositioning, organic reach, and conversion-centric UX. Key initiatives included:

• Designing a fully bilingual, responsive website, showcasing both salon services and academy programs.
• Mapping SEO strategies for each location—Malaysia, Singapore, and Taiwan covering service-specific and education-related keywords
• Building structured landing pages for salon bookings, academy enrolments, and franchise opportunities
• Launching an international backlink campaign, increasing domain trust and market authority
• Implementing Google Analytics & GA4 dashboards, tracking regional traffic, session quality, and lead conversions

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Results

• 1000% organic traffic growth across 3 regions within 6 months
• Secured first-page rankings for high-intent keywords such as “台北髮廊課程” and “hair colour salon Singapore”
• Over 200 monthly leads split between bookings and course enquiries
• Re-established the brand as a modern, cross-border salon and education provider

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Client Testimonial

“Our brand has been around for over a decade, but we needed a fresh, digital-first strategy. NiHow understood our vision and executed with clarity—from the site redesign to the SEO game plan. We’re finally visible to the right audience online.”

— Founder David