Case Studies_Twilight Salon

Case Study: Twilight Salon — Social Media & Local Growth Strategy

Client: Twilight Salon (Hair Salon Brand)
Partner: NiHow Global Marketing Agency
Services: Social Media Management, Paid Advertising, Brand Refresh, Layout Design

Background

Twilight Salon is a boutique hair studio located in a community-driven neighbourhood. As a newly launched business, they faced a lack of brand recognition and needed a reliable strategy to drive consistent local foot traffic and build a loyal customer base. Their goal was to position the salon as a go-to destination in the area during its critical startup phase.

Solution

NiHow Global designed a tailored local marketing strategy that combined visual storytelling, ad campaigns, and customer experience optimization. Our key initiatives included:

  • Strengthening Twilight’s Google Business Profile presence and boosting local reviews.
  • Launching geo-targeted ad campaigns on Google and Meta to increase appointment bookings
  • Implementing a monthly review system to track retention, feedback, and service improvement
  • Creating branded visual templates for social media to enhance professionalism and consistency

Results

  • 3x increase in social engagement within 2 months
  • 20–30 new bookings monthly from digital ads
  • 65% uplift in local search visibility on Google Maps
  • 40% growth in customer return rate within 3 months

Client Testimonial

“Starting a business is all about consistency and trust, and NiHow gave me both. The team reviewed performance every month and proactively introduced fresh ideas. From visuals to paid ads, their work felt strategic, intentional, and truly supportive.”
— Twilight Salon Founder

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