Background

Xiù’s Bakery is a cosy, artisan bakery known for its seasonal creations and heartwarming community presence. Despite having a loyal customer base offline, Xiù’s digital presence was limited. The bakery partnered with NiHow Global to tell its story online, engage new audiences, and drive foot traffic through social media.

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Solution

NiHow Global started by crafting a content strategy that reflected Xiù’s authentic charm — mixing day-in-the-life stories, product highlights, and seasonal promotions. We delivered a curated monthly content calendar with photography, short-form videos, and interactive Instagram stories.

Our social media team optimised post timing, hashtags, and engagement tactics to organically grow the account. Content was designed to spark conversations and showcase the passion behind each pastry.

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Results

• 3x increase in social(Line) engagement within 60 days
• 40% growth in the promotion package during promotional weeks
• Expanded local visibility through community collaborations and reposts
• Established a warm, consistent online brand that reflects Xiù’s offline vibe

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Client Testimonial

“Before working with NiHow Global, I didn’t know how to translate our story online. Now, people walk into the store and say, ‘I saw this on Instagram!’ The team really captured our essence and made content that feels like us — warm, real, and inviting.”
— Xiù, Founder of Xiù’s Bakery