Background

Newly opened in a busy tourist area, the restaurant needed to stand out and attract both locals and tourists unfamiliar with Hainanese cuisine.

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Solution

NiHow Global started by crafting a content strategy that reflected Yuan’s authentic charm. We delivered a curated monthly content calendar with photography, short-form videos, and interactive Instagram stories with the following solutions:

• Bilingual Menu & Branding: Designed a clean, bilingual (Chinese-English) menu that highlights each dish’s ingredients and story. Updated the visual identity with a modern, cohesive look.
• Professional Food Photography: Styled and shot high-quality images. These images showcase freshness and portion size. They are perfect for menus, delivery platforms, and social media.
• Tourist-Focused Digital Marketing: Launched Facebook and Ins with geo-targeted ads near hotels and attractions. Created dual-language content using local keywords and optimised Google Business for better map visibility.

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Results

• Reached over 25,000 nearby users in the first month through Meta ads
• Tourist footfall increased by 60%, with many guests mentioning “found you online”

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Client Testimonial

“Working with NiHow Global was a game changer for us. The bilingual menu and brand visuals not only made it easier for tourists to understand our dishes, but also helped our local customers connect with our story. We started seeing new faces in the restaurant every week, many saying they found us online. The food photography and social content really captured the heart of our brand. Thanks to the team, we’ve grown our reach and now have a steady stream of loyal guests!”
— Jewel, Founder of 源 Yuan 海南雞飯