Ethan is a versatile marketing strategist with over 8 years of global B2B experience across FMCG, tech, financial, retail, media and creative industries. He played a key role in driving global campaigns for renowned brands such as Kao Corporation, delivering consistent growth in brand awareness and sales performance across APAC and other markets like UK.

From managing influencer programs to hosting large-scale offline events and business forums, Ethan has led initiatives that brought together over 1,000 participants, strengthening partner engagement and conversion.

Adept at campaign planning, creator relations, and digital tools like GA4, WordPress, Meta, and TikTok Ads Manager, Ethan combines creativity with analytical precision. He’s known for his cross-cultural agility, collaborative mindset, and aesthetic sensibility that brings unique visual storytelling to brand campaigns.

With over 12 years of experience in the digital marketing landscape, Aarti Ohri brings a wealth of knowledge and versatility to the table. Her career spans both agency and client-side roles, where she has successfully delivered impactful digital marketing strategies for a wide array of global brands including NatWest/RBS, Toyota, BBC, GiffGaff, Sk:n Clinics, The Perfume Shop, as well as renowned musicians such as Young Jody, Echoverse Music group and SNVRK.

Aarti’s expertise covers an impressive range of industries—from financial services and automotive to healthcare, retail, cyber security, and even niche sectors like office furniture and careers advice. This diverse background has honed her ability to adapt quickly, think strategically, and tailor her approach to meet the unique challenges of each sector.

She is highly proficient in a wide variety of digital marketing tools such as Google Analytics, Majestic SEO, SEMrush, Google Search Console, and BrightEdge, enabling her to deliver data-driven insights and optimise campaign performance effectively.

Beyond her technical capabilities, Aarti is known for her collaborative spirit, strong communication skills, meticulous attention to detail, and excellent time management. Always striving for excellence, she is committed to continuous learning and is eager to take on new challenges as she grows further in her digital marketing career.

Dylan brings a unique blend of influencer marketing expertise and strategic consulting experience to the team. With a background in marketing and a proven track record across both China and the UK, he has successfully driven brand growth for emerging and established businesses alike.

He spearheaded influencer marketing campaigns across Instagram, TikTok, and Xiaohongshu (Rednote), supporting over 10 brands in building awareness and driving measurable engagement. His efforts led to standout results, including achieving 100M+ views for a fashion brand and 118% average monthly GMV growth for a wellness brand through celebrity and influencer collaborations. He also developed a full-scale influencer database, enhancing campaign ROI and creator partnerships across key social platforms.

On the consulting side, Dylan has worked with SaaS startups and traditional businesses, delivering in-depth market research, competitive analysis, and strategic frameworks that guided business model development and go-to-market plans. He combines sharp analytical skills with a hands-on approach to problem-solving, honed through projects with organizations such as JD.com, Midea, JointEffort.io, and Wuhan Tourism & Sports Group.

Adept with tools like TikTok Ads Manager, Shopify, SPSS, and Python, Dylan blends data-driven thinking with creativity. He is known for his collaborative mindset, cross-market agility, and strong project management skills, always bringing both precision and fresh energy to every campaign and consultation project he leads.

Xuejing (Jing) Chen is a multidisciplinary visual designer and 3D media artist, blending storytelling, digital design, and sound production to craft immersive experiences that resonate with Gen Z audiences.
With a strong academic background from the Royal College of Art and London College of Communication, Jing brings a cross-cultural design sensibility shaped by her experiences in London and Shanghai.
She has contributed to a wide range of creative projects, from branding and illustration to experiential design. At Be Fit London, Jing led social media content operations and data-driven strategy on platforms like Xiaohongshu and WeChat, boosting visibility and user engagement through playful brand storytelling and offline activations. Her design work for Venus London Technology and WAZI included cross-platform creative asset development, from logos to marketing visuals, ensuring consistency with each brand’s narrative voice.

In the commercial arts space, she designed limited-edition merchandise for The Boyz Zeneration II Europe Tour, translating fan culture into fashion-forward graphics that sold successfully in multiple countries. Earlier projects, such as her IP character design for Siso Furniture and branding for Plus Minus Gym, showcased her ability to develop cohesive brand stories through visual identity and illustration.
Fluent in Mandarin and English, Jing is skilled with a wide range of creative tools including Blender, Cinema 4D, Adobe Suite, TouchDesigner, and emerging AI platforms like Midjourney and Stable Diffusion. She brings both precision and personality to every project, guided by a passion for experimental media and cultural connection.

Amanda is a seasoned marketing and communications professional with over 12 years of experience in the beauty, wellness and lifestyle industries across Asia. With a Master’s degree in International Marketing Management from the University of Surrey, she combines academic insight with practical leadership.

Her career includes senior roles at global brands such as LUSH, Shiseido Professional , Schwarzkopf, and Kao Salon Division where she led brand strategy, product management and market development initiatives. Amanda also played a key role in launching and scaling a trading company that successfully introduced Korean lifestyle brands into the Taiwanese market.

Known for her strategic thinking, creative vision and strong commercial acumen, Amanda works closely with clients to build meaningful brand narratives and deliver measurable results. Her ability to connect global trends with local relevance makes her an invaluable partner for brands expanding across Asia.